NCB Islamic Card Summer Promotional Campaign
Celebrate Life.
Client
NCB Bank
Industry
Banking
Services
Promotional Campaign, Art Direction
Year
2024
Project Overview
A major summer promotional campaign designed for the NCB Islamic credit card. The campaign incentivized card usage by offering customers a chance to win 1,000,000 airline miles and travel the world.
The Challenge
To design an aspirational and visually exciting summer promotion that effectively drives the use of NCB's Islamic credit cards, connecting the product to the universal desire for travel and life-enriching experiences.
The Creative Solution
The "Celebrate Life" concept positioned the card as the key to unlocking dream destinations.
The campaign's visuals prominently featured iconic global landmarks like Paris, New York, and London, creating a direct and powerful association between using the card and winning a once-in-a-lifetime travel opportunity.
Credit Card Launch Campaign
See how the NCB Bank (SNB) campaign came to life
