Mitsubishi 50th Anniversary in Saudi Arabia
Driven by the Future, Rooted in Trust.
Client
Alesayi Motors | Mitsubishi KSA
Industry
Automotive
Services
Campaign, Event Branding, TVC, Digital Rollout
Year
2024
Project Overview
A full-scale brand moment including an event film, a complete anniversary identity, and cross-channel creative. The campaign honored the past while looking forward, engaging both long-time customers and new audiences through storytelling.
The Challenge
The challenge was to celebrate 50 years of Mitsubishi in Saudi Arabia through a high-impact, memorable event and campaign. The project needed to honor the brand's long history and legacy of trust in the Kingdom while simultaneously positioning it as a forward-looking and innovative brand for the next generation of drivers.
The Creative Solution
The creative solution was built around the concept 'Driven by the Future, Rooted in Trust.' I developed a full anniversary identity system including a new logo, color palette, and key visuals.
We produced an integrated campaign with a TVC, an event film tracing Mitsubishi's journey, and a full digital rollout. The storytelling, centered on trust and longevity, resulted in strong brand equity reinforcement and emotional resonance with Saudi consumers, leading to increased showroom footfall during the campaign.
50th Anniversary Celebration
See how the Mitsubishi 50th Anniversary campaign came to life
